Friday, October 26, 2007

5 Incredible Tips To Boost Your Business

5 Incredible Marketing Tips To Take Your Business To The Next Level

Here are some amazing things you can put into action right now to take your business to the next level. These are time tested techniques that will get you the results you are looking for in terms of new market share, satisfied customers and new products and services to present to your potential and current customers. All of these ultimately turn into more sales, more profit and a win/win situation for all involved.

1. Creative Genius. So often when we are running a business we fall into the comfort zone trap which is all about resting on your laurels. It's a common misconception to think that the products we have now will always work for us in the future. We think that previous product offerings will always satisfy customers needs and therefore there is no point in upgrading, changing or developing new products. Nothing could be further from the truth. You need to stay in constant contact with your customers to see what is they want. If you get enough information about your customer you will be able to come up with a new product that fits their needs for the future. To do this you must unleash your creative genius and do something new and innovative. This calls for brainstorming and coming up with magnificent ways to please your customers. Perhaps a great promotion might be in order or maybe even a contest where you can give something away for free. So now we are looking at new product offerings and new promotions to keep your customers interested and their needs fulfilled.

2. You must persevere. There are a number of organizations that fail in their efforts to market to their customers because they give up and don't follow through with what they started. Sometimes the going gets tough and it's so easy to go on to something else we think may be more beneficial for our organization or business when we have not given our initial endeavor time to blossom. Any plan of action does not happen overnight just as a plant does not grow overnight. You plant the seeds and water it, supply fertilizer, give it the appropriate sunlight, and talk to the plants and eventually you will begin to see the fruits of your labor.
It is necessary that you continue along with your course of action despite the difficulty.

3. Pass on the knowledge. Today's consumer is better educated, more knowledgeable, has more business savvy that any other time in history. They want information about your products, services, your organization and your staff. Give it to them. The more information you give them the better position they are to make an informed decision. This also puts customers at ease when you give them every bit of information you possibly can. Customers won't feel like you are concealing something or trying to pull the wool over their eyes with some sort of scam.

4. Establish the right corporate image. It is a good idea to make sure you are sending the right message to your customers with the identity and image you are portraying. Make sure your vision or mission statement is in line with what your organization is all about. Nothing will hurt your business more than the appearance that you are inconsistent at different levels within your organization. Today's consumers want to deal with organizations and businesses that are consistent across the board. There are a number of organizations that operate just that way. Everything is the same from location to location, from the outside of the business, to the office designs , and even in the way customers are greeted on the phone.

5. Communicate on an elementary and personal level. Never communicate with your customers using jargon and impersonal letters that sound very robotic in nature. Your communication should relate to customers on a personal level, it should make customers feel at ease and like they are dealing with human beings and that they are being treated like human beings and not just a number. Letters should have a friendly personality and the customer should be able to embrace the message within. When customers call your establishment they should be able to hear the smile in your associates voice. No one wants to deal with an organization when the associates sound like they don't want to be bothered. People want excellent customer service, in fact they demand it and if you don't give it to them they will take their business elsewhere. Pass on this information and watch your business flourish in an amazing way.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144


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