Monday, December 31, 2007

Setting Goals for 2008 Part Two -Yours Truly

Element 2. Yours Truly

The goals that you set for yourself must be
just that yours truly. They have to be your
own goals. I cannot set goals for anyone else
nor can anyone else set goals for me.

If they are your own goals when the obstacles
surface, and they will, you are more likely to
continue on in the pursuit of your goals.

If you set your goals chances are you are more
passionate, energetic, and enthusiastic about
these goals.

Your burning desire will surface and help you reach
your goals when you set them based on your values
and the dreams you want to fulfill.


To Your Great Success

Mel Richardson
VisionStar Enterprises

I believe everyone should have a vision for
their life and your vision should be someone
amongst the stars"

M Richardson

Saturday, December 29, 2007

Set Your Goals for 2008

The new year is almost upon us and that
means it's time to set goals for the new
year.

If that sounds like you then you may want
to pay attention to this. Goals have the
following elements:


Number 1: Your goals must be written and here’s why. Writing out your goals makes you 4 to 5 times more likely to get them done and it also helps you establish a road map from A to Z. Now here is the most important part about writing out goals , and please don’t take this point lightly. Your written goals cause something to become activated within the subconscious mind that causes you to react and bring those things into existence. Your powerful subconscious mind will begin to maneuver you into the right places, to do the right things and meet the right people. On the surface it looks like you are casually going about your business taking care of remedial things, but that is not so. Once the subconscious mind gets a hold of a goal that you truly believe it works day and night to make it a reality. The only requirement is that you truly believe it and it is backed with a burning desire.

Element number 2 delivered tomorrow.

To Your Great Success

Mel Richardson
VisionStar Enterprises

Wednesday, December 26, 2007

Persevere

On your journey to success there will be some difficulties, trials and tribulations as well as obstacles, but through it all you must persevere.

Persevere means to continue along with a course of action despite the difficulty.
Never give up..... Never ever give up.

It's up to you to persevere and press on for the prize.

To your Great Success

Mel Richardson
VisionStar Enterprises
216-956-3640

Sunday, December 23, 2007

Happy Holidays!!

Happy Holidays!!!

Don't forget the reason for the seaon.


To Your Great Success!!!

Mel Richardson
VisionStar Enterprises

216-956-3640

Tuesday, December 18, 2007

Great Focus

If you want to accomplish great things in life you must have the ability to focus and weed out all of the distractions that keep you from accomplishing your goals and objectives.

You have to be like a magnifying glass; the magnifying glass captures the suns rays, harnesses it power, focuses it's energy and brings forth fire.

When you focus on your goals they capture your potential, harnesses all of your talent and ability, focus your energy and they bring forth accomplishment.

Have you ever seen a lion tamer at a circus. Did you ever wonder how he is able to keep a lion at bay with nothing but a chair....(well sometimes a whip).

Why doesn't the lion just jump on him and attack him. Is it because the lion is so well tamed? Maybe. Another reason is the fact that the lion has such grea focus that it can only focus on one thing at a time.

Now the king of beasts is trying to focus on the four legs of the chair, but it cannot do it. This is what keeps the lion from moving forward trying to focus on four things instead of one.


The same thing happens with us when we try to focus on too many things, we can't move forward.

Increase your focus and watch the success you will experience.

To Your Great Success.

Mel Richardson
VisionStar Enterprises
Melvin21@msn.com

216-956-3640

Greatness

Some of us were born to be great.....others have it thrust upon us.


To Your Great Success.

Mel Richardson
VisionStar Enterprises

216-956-3640

Tuesday, November 27, 2007

Motivate Your Team - Generate New Ideas

The best way to motivate your team is to find out what motivates each member of your team. Next you design and fashion goals around those motivating criteria. Put some actions steps in place that are motivating and inspiring.

1. Have team meetings with motivating themes. Give everyone on the team a chance to facilitate the team meeting. The meeting should have an up tempo theme.

2. Have contests and games. Maybe money will be the prize or movie tickets or a compliment. Get everyone involved and have fun.

3. Have a brainstorming session with you team to come up with a plan for inspiration .

4. Have a company meeting and give out recognition and prizes. Watch a motivating and inspiring video.

Consistently come together as a team and plan to be successful using everyones input.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Monday, November 26, 2007

Synergy 2+2 =5

2+2 = 5, this equation only takes place when there is synergy. Let me give you the definition of synergy. "The whole is greater than the sum of the individual parts. Here is an example of synergy. If you have Jane making widgets and alone she is able to make 25 widgets and you also have Bill. Bill is also able to make 25 widgets. Jane's production plus Bill's equals 50 widgets.

Now Let's say Jane and Bill decide to work together to produce their widgets. Now you have two people working together towards a common goal. What happens now is an exchange takes place. An exchange of ideas, ability, creativeness, brainstorming, communication, time, energy, excitement, passion, knowledge base.

Each individual brings a different set of variables to the table and they exchange all of the talent and ability the each possess and you know have synergy. Since they have decided to produce their widgets together the final output could be
70 widgets or 80 widgets or even 100 widgets.

The old equation is Jane plus Bill = 50 but since they have joined forces the new equation is Jane plus Bill = 70 or 80 or 100. Thus 2 + 2 = 5. So now you can see how the whole is greater than the sum of the individual parts. Jane and Bill together can produce far more than either could do alone because of a criss cross of information , communication and abilities.

When two or more people come together and they are working together for a common goal you now have a team and teamwork exists. Within a team each member is expected to complete a distinct function. Members have to be able to trust one another otherwise the team cannot exist and function correctly and operate efficiently and effectively. You won't have synergy without these variables. The dynamics of a team is quite interesting. Sometimes members take on roles based on their own individual talents and abilities. You should do the thing that you excel at and doing so will enable you to become energetic, passionate, excited and enthused about the goal. All it takes is for one person to catch on fire with enthusiasm and it will spread like a fire in a dry field. Conversely the opposite is true. One person on the team with a negative attitude is all it takes to destroy the chemistry and synergy that exists within the confines of a well defined team.

To Your Great Success.

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Friday, November 23, 2007

Making the Most of Google Calendar

Google Calendar is a great tool and resource that allows you to keep track of your life and the life of others. The calendar helps you to track of your important life events, and meetings while at the same time giving you the ability to look for different features and events that may be of interest to you.

You can even put the schedules of your family members and significant others right next to yours to view and keep track of. Events can be added quickly and effortlessly. If you chose not to let everyone see your calendar then you have that option by selecting those that see it. This great tool allows you to create invitations, send reminders as well as RSVP's. You can even promote events like seminars and workshops. Google calendar has it all including automatic reminders.

This calendar can be set up to be viewed on a day by day, weekly or even monthly basis, whatever your preference. You can navigate backwards and forwards with some nifty arrows. Your calendar or calendars can be private or public and searchable by other users. If you list an event you can see all of the details such as date, time, location, address, and all of the other items about the event all on your calendar.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Thursday, November 22, 2007

Evaluating Google

Let's just take a look at Google and evaluate everything and put it into
perspective.

Google is an awesome internet search engine as well as a vehicle for advertising online including the use of google ad sense. Some estimates put Google as the largest United States organization with over 15,000 employees . It has expanded into web-based email, online mapping and other products and services. There is a non-profit area of Google which is Google.org and it was established with an initial fund of one billion dollars. It was founded for a good cause and that is to combat the issues of climate change, global public health, and global poverty.

During it's time in existence Google has acquired some smaller companies one of which was Pyra labs which is also the creator of blogger, the free blogging site that allows you to set up your own blog, again at no cost.

If you have been paying attention to the news you know that Google acquired YouTube for an outstanding amount of money, somewhere in the area of 1.65 billion dollars.

Google has also partnered with other organizations to fulfill different goals and objectives, companies such as Sun Microsystems and Time Warner's AOL.

The large majority of Google's revenue comes from advertising. Advertising revenue in 2005 alone was over 10 billion dollars and over 100 million dollars from other licensing and other revenues

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

The Art Of Coaching

Have you ever wondered how some of the best athletes in the world continue to get better year and after? What about some of the most successful individuals in the areas of marketing, sales, and business, how do they continue to perform at exceptional levels and outperform everyone else consistently?


The answer is very easy. They have coaches that help them set up game plans to hit their goals. A Coach can help you discover things about yourself you may not have been aware of. They help you tap into your creative genius to bring about the desired results. Coaching helps you reach your full potential and take your game to the next level. It also serves as a mechanism to improve your performance, and at the same time provide avenues of continued growth and development. Coaches are ruthlessly results oriented and they help to hold you accountable.

The primary function of coaching is to bridge the gap between where you are and where you want to be.... A coach should assess your performance by reviewing the situation as it stands today. Next you and your coach should sit down and define achievable realistic goals, explore several ideas by brainstorming, and then put a plan of action into place with needed follow up.


Initially you might think you don't need a coach, but I would suggest you think again. Anyone that has ever achieved any level of greatness in any endeavor has had a coach. Michael Jordan arguably the greatest playeer to have played the game of basketball had a coach. Tiger Woods has a coach. Professional athletes can have a variety of coaches for different areas such as conditioning, health and nutrition, free throw shooting, blocking, batting, passing and defense, depending on the sport.


You would do well to do the same. Sometimes a life coach can help you maximize your potential in the various areas of your life, such as the mental, physical, spritual, social, career, and family.


Get a coach today and raise the bar and go onto the greatness you were destined for.


To Your Great Success.

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Happy Thanksgiving!!!

Take A few moments and reflect on
the things you are thankful for.


Happy Thanksgiving.

To Your Great Success

Mel Richardson

Use Podcasting As A Marketing Tool

What is podcasting? Well podcasting is an audio show or file or submission which is basically put together by web pages. When people search for various information and they land on your site or page it becomes available to them by way of streaming audio or downloading onto their computers.

There is a tremendous market for podcasting it stands in the millions. Podcasting is so great because it allows individuals to focus on and actually click on the items they are interested in. Podcasting helps you to target a specific market or niche. In terms of cost effectiveness it will save you a lot of money because it is not on the same vein as traditional radio. This happens because you don't market to the masses but rather a specific targeted market thereby reducing your costs. It's basically niche marketing focusing on those individuals that are more likely to purchase your product or service.

To make your podcast the most effective you want to keep the message short and get right to the point. This does not allow the listeners attention to drift off. Also understand that today's customers are better educated, more intelligent, and more aware of the different product offerings and services. They know if what you are advertising is on the up and up or if you are trying to pull the wool over their eyes


To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Promote Your Business Using Social Networking Tools

If you can just establish a presence on one of the social networking sites then you have 50% of the battle won. These sites receive so much traffic it's unbelievable. All you have to do is put together the right marketing tools that will attract enough site travelers and you have it made. Of course you want to make sure you have the things in place such as the good quality products and services as well as effective and efficient marketing tools that will get you repeat visitors.

Social net-workers are pretty savvy and are always looking for fresh content, new ways of advertising and communicating. What worked yesterday may not work today, therefore it is up to you to get creative and utilize that creative genius on the inside and come up with some exceptional ways to capture the imagination and interests of those looking for the amazing. Let's face it anybody can do the status quo. This only gets you mediocre results. If you want to capture huge circles of interest on the social networking sites then you have to set yourself apart, be different. Your advertisements should have content that just sticks out in someone's mind making them always want to return to your particular space and find out what new and interesting things you have to offer. There is nothing worse than become stale, stagnate and outdated with the information you provide.

Let the vision you have for your business be somewhere amongst the stars. Shatter the limitations, what ever they might be and capture a vision of success for your business in all that you do. After all you are in fact establishing your legacy and it should be of the highest order. Go forth and get noticed and believe me you have the tools and the wherewithal to get it done.

There are so many gadgets at your finger tips for you to utilize to make your goals a reality on the social networking sites . There is absolutely no excuse for not succeeding in your various endeavors. Make it happen. Don't let the obstacles stop you. There has never been a time like now to make a name for yourself on the social networking sites.

It's all a matter of persevering and applying yourself until you hit your stated objectives. Make it a personal goal to be successful on a social networking site. In fact make your mark on several.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

What's the Best Way To Make Money

The best way to make money is earning it doing something you are passionate about. When you are excited, enthusiastic, motivated, energized, happy, and passionate about what you are doing in essence you are not working. Work becomes play.

Your passion will begin to help you see opportunities that others don't see and a whole new world will avail itself to you. That's when you begin to attract the people and the things in your life that will help you accomplish your financial goals in life and then you will truly start to make some money because people will want to become a part of what you are doing because they see the excitement you exhibit.

Have a plan of action written about regarding the money you want to make. It first starts with a mindset that says you will make money and become financially independent despite the setbacks, and the shortcomings and the pitfalls. You will persevere against all odds and continue on despite the difficulty until you start making the money you want.

Once your plan is in place and you have absolute clarity about how much money you want to make and when then you must work hard, very hard.

The best way to make money is to write down how much you want to make because that now becomes a written goal. Writing out your goals makes the subconscious mind go to work on breaking that written goal into existence.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Wednesday, November 21, 2007

What Will You Do When Lightning Strikes?

What will you do when lightning strikes?

Have your ever noticed how we allow ourselves to become used to the status quo? We just relax and cruise within the confines of our comfort zone, old habits, old paradigms, and old ways of doing things? We never expand beyond our comfort zones, and when that happens we don't seek out new challenges, and new opportunities in life. We are lulled into a life of comfort and complacency. But the question I would ask you today is what will you do when lightning strikes?

Have your noticed that right before lightning strikes there are three stages. First you see a brilliant flash of light, and sometimes it comes in succession; one right after the other. It's almost like the flash of a camera and there's no sound, it's very quiet. During stage two you hear a low thunderous rumbling. Immediately after that stage three takes place lightning strikes.

Lets look at each stage.

Stage one. The brilliant illumination of light in succession. I would like to think that this stage represents the quiet time that we spend talking to God in our own humble abodes, in our secret hiding place. Maybe just maybe this is the time that we receive the inspiration from God concerning creative ideas and the entrepreneurial spirit along with the innovative spirit. Perhaps this is the time we sit back and take assessment of our skills, talents, and abilities and of the greatness and the creative genius that dwells within. We come into the knowledge that we were divinely created by God himself, in his own image and likeness.

Stage two. The low thunderous rumbling.

What if the low thunderous rumbling represents the unrest and stirring in the soul and spirit. At this stage perhaps we are trying to pull away from our comfort zones, and old habits. We come to understand that the comfort zone is not a good place. We sit up and say I can do more! I can be more! What is my assignment? What is the assignment that I am to fulfill on this earth? What is my purpose?

Stage Three. The lightning strikes.

Finally the lightning strikes. It's like a cannon or a sonic boom. The sky lights up brilliantly with a great flash. The illumination is incredible. It's like a freeze frame in the sky and appears to part the sky in halves. The lightning appears to writhe across the sky like a thing alive. What if this is the time that we come into the knowledge of what it is that God wants us to do in terms of fulfilling our destiny? What if this is the time that we come into the knowledge of what our purpose is? Perhaps this is the time that we begin to pursue our goals and dreams in life. What if this is the time that we begin to write out our goals and attach a deadline for their accomplishment? Maybe just maybe this is when we design an action plan step by step detail by detail and begin to implement the plan in an effort to achieve our life's dream.

There have been so many people that didn't write the books, or did not invent the invention or did not pursue their dream and purpose in life. I can just imagine that they saw the lightning and chose to ignore it.

What will you do when lightning strikes? Will you look to the brilliant illumination in the sky and follow it on to your goals and dreams. Or will you seek shelter in the confines of your comfort zone, old habits and paradigms? I chose to follow the lightning and pursue my goals and dreams in life, as should you, while the opportunity exists. Remember, lightning never strikes in the same place twice.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Monday, November 19, 2007

The Power Of A Team

Now matter where you are you need to operate within the confines of a team.
As they say no man is an island. When you have a team every person is assigned
a specific function to carry out. If one person is not fulfilling their responsibility then the team suffers. That burden falls to remaining team members, which mean others have to do the job not being handled by the slacker. Most companies are organized within teams with everyone fulfilling their role. Here are
some events that happen a team is not functioning correctly.

1. Other team members will become disgruntled and this could lead to turnover
2. Not only are individual goals not being met but company goals will suffer.
3. The earnings of the company will suffer as well.
4. The share holders will not realize the return they expect.

When organizations have great teams working together the following are the results.

1. Goals are met - Individual and company
2. People are happy and productive
3. Earnings and income for the organization are being fulfilled.
4. Morale and turnover is great.

All great teams whether in sports or business have common characterics. A willingness to work together for a common cause. There is a lot of trust and communication. Winning teams view all situations as a win win scenario.

Great teams coming together for a common goal can virtually achieve the impossible.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Sunday, November 18, 2007

Do You Need Venture Capital For Your Business?

If you do not have the initial funding to get your business off the ground then chances are you need to explore other options such as venture capital.

I have come across a website that provides venture capital for your business. The website is
www.nea.com. Most start up businesses need some type of capital to get up and running but they just don't know where or how to go about attaining those particular sources of fund. If you are a start up then Nea will help you by helping to build your great organization from the ground up and continuing on with every single stage of your organization.

What's significant is that NEA will help your business not only through the beginning stages but the later stages as well. Therefore if your company has more than it's share of risks in terms of market, technology, and managment teams, you have huge growth potential then they will also assist you in these endeavors.

To qualify for help from NEA your expertise or focus must be in two areas and they are information technology and Healthcare. These are the industries upon which they have superior knowledge and experience.

If you are looking to receive assistance from NEA you have to meet certain qualifications such as a very unique product or service. Your products cannot be the standard run of the mill . Perhaps you have a process that is truly remarkable and unusual. Also note that your product should help customers or clients satisfy some basic needs . Does it bring about some process improvements in regards to how people work. In other words does it make them more efficient and effective in terms of doing a particular job, task, or duty.

Your product should have the ability to help people in regards to the way they live and play. Does it help them live a more effective life? Does it help people with the way they have fun? Is it contributing to their well being as they pursue recreational activities.

Another thing to note is NEA is more likely to be attracted to your organization if it is well run in terms of the management. It's in your best interest to seek out the best talent you can possibly find as a member of your organization. You want the best talent, in other words those that are sound in their thinking and those that have solid management experience, along with the ability to develop some great ideas and also have the ability to develop a vision for your company.

There is a certain amount of counseling and advising that NEA will provide. Your organization has to have the ability to accept sound counsel and judgment in order to achieve the desired results. Are you open to new ideas and new thinking and new ways of doing things?

Before you even get started you want to make sure you have a product that truly satisfies a need. There have been so many companies that develop a product only to find that there is no market for that particular item. In other words they did not do their market research.

When you start talking about products and services and competition one of the key ingredients you want to examine is market share. Do you have the ability to capture a huge portion of the market from your competitors later on down the line? Can you capture and control a market? Have you found a hungry crowd for your product or service? If so NEA will help you feed them.

Also you don't want to just concentrate on market share you want to concentrate on demand. You need some repeat customers to keep your business up and running. Is this likely to happen for you?

If you business meets these requirements then it's a safe bet that you may be able to receive assistance, guidance and support from NEA.


To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Getting Down To the Serious Business of Selling

If you are in sales then you probably know there are certain things you have to do to become successful. One of the characteristics of great sales people is the fact that they are extremely confident. A customer can sense if you are not sure of yourself or your product. That's why it is so important to know your product and services. The more competent you are the more confident you become.

You must be a good communicator and have the ability to establish rapport with your customer. Establishing rapport helps you to break the ice and begin the process of relating to and understanding a customer. You must also have the ability to ask the right questions and in the right way. Start with open end questions. These are questions which cannot be answered with a simple yes or know. They entice the customer to give you more information.

These type of questions get the customer talking about themselves. One example of an open end questions is the following: Please explain your experience with investments. Listening is another good quality because this helps you understand the customers needs and then gives you the ability to recommend the correct product or service. Customers want to know that they can trust you and that you have their best interest at heart.

As a sales person you can also use closed end questions. These are questions that the customer will answer with a yes or no and are designed to help you close the sale and control the conversation. One example is "Do You feel comfortable with high risk products?".

Another good quality to have is the ability to overcome objections. More sales people will tell you that they made the sell after the customer made their first objection. The recognized and understood the objection. Sometimes it's a matter of giving the customer more information.

You have to be persistent. The average sale is not made until the customer has said no 5 or 6 times therefore you must have the ability to persevere with a course of action despite the difficulty. If a prospective client objects to your product offering always summarize the customers objection and then have a solution that will help the customer understand why your product or service is going to solve their problem.

And finally be enthusiastic, friendly, confident and persistent. Take some notes immediately after talking with a customer. Perhaps they have children and if you know the children by name it will let the customer know that you were listening and have a sincere interest in helping them eradicate their problem whatever it might by


To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Saturday, November 3, 2007

Think And Grow Rich

Think and Grow Rich

I have read the number one selling motivational book of times, “ Think and Grow Rich“, by Napolean hill three or four times. Every time I read it I learn something new or gain a new perspective on how to look at some of the concepts in that book. This book makes great reading for those that want to become successful, not only in the area of finances but all areas of life as well.

The concept that I love to explore is the fact that your thoughts are things, very powerful and can take on a life form all their own. Not many people realize this but it is our very thoughts that form the fabric of our being regarding who we are, who we can become, and why we do the things we do.

If you think for example that you are going to become a successful, and this is a strong belief backed by unconquerable resolve laced with as Napolean Hill stated, a burning desire then chances are you will become a success. When you are in this state of mind you have a tendency not to see you failures, short comings or set backs. You mind is completely focused on your goals and the successes that lie ahead.

Every fiber of your being is instilled with a can do persona. This is the rare individual that will venture out and throw caution to the wind in the pursuit of his stated goals and dreams, and eventually fulfill his destiny.
Your thoughts when mixed with perseverance, definiteness of purpose and that burning desire they will eventually translate into those things that you are seeking in life.

Napolean Hill gives several examples of individuals that did not accomplish their goals because they gave up when victory was just within their grasp. The lessons he learned were to persevere along life’s journey and in the pursuit of your dreams even when they way is not clear, and you are not sure how you are going to accomplish this goal.


Mr. Hill touches on all the components needed for success such as your thoughts, desire, faith, autosuggestion, specialized knowledge, imagination, the subconscious mind and many more including sex transmutation. If you are looking to fulfill your goals and dreams and live life at it’s highest imaginable point then you should consider reading this book , for the many pearls of wisdom it contains.


To Your Great Success

Melvin Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Friday, November 2, 2007

The True Meaning OF Success

The true meaning of success is going above and beyond the call of duty. True success means having the ability and aptitude to hit all of your goals in all six areas of life which include the mental, physical, spiritual, social, career, and the family. When you are able to map out a road map for success no matter what your goals are, and change and adjust along the way then you are truly successful. It's your ability to focus and take action on your stated goals and persevering and not giving up when the road seems dim and dark.

When others have written you off as a failure it's your ability to continue believing in yourself and motivating and inspiring yourself when you are sad and depressed and things are not going your way. Success is calling never giving up and calling upon that inner resolve that says don't give up for what you are seeking is just beyond the horizon. Never fall by the wayside. Continue to seek wise counsel in the coaches, and mentors you find for they are all around. Success is learning something new everyday and never settling for the status quo.

Success is challenging yourself to do better, to be better and then setting the bar just a little bit higher. It's when you look to fulfill your goals by tapping into that inner resolve, and unleash the creative genius within that allows you to achieve a success unlike anything you could have ever imagined.

Success is establishing those relationships with all those that you come in contact with. It's also your ability to help others along your way to success.

And finally success is coming to the realization that we are more than just physical bodies, in essence we are spirits and it is the developing of the spirit and our sense of awareness that allows us to transcend this physical world and seek wisdom from the creative power, the God power. For it was God that created the heavens and the universe and all of our success is dependent upon our relation with HIM and acknowledging him in all of our ways.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Pearls Of Wisdom From The Successful

They say if you want to be truly successful then you should do what the most successful people in the world do. How do you know what they do? Well, you can read their autobiographies or you can simply go and talk to them, which is what I did on several occasions. On this particular setting I scheduled an appointment to speak with Robert Goldberg, who at the time, was President of Ohio Savings Bank, NKA, Amtrust Bank. I actually got a chance to speak with him and pick up some pearls of wisdom about success and becoming financially independent.

During my encounter with Mr. Goldberg I asked what were some of the attributes or qualities one needed in order to become successful no matter what company you were working for and the first attribute he shared was the fact that you have to work hard. He went on to explain how his father was a hard worker, persevered and was disciplined in his saving habits, which eventually enabled him to save enough money to buy the bank. He understand the powerful concept of compound interest and how money works. Albert Einstein called compound interest the eighth wonder of the world because of the extraordinary impact it has on your money when you begin to save and have that money subject to a decent interest rate.

Mr. Goldberg went on to explain how he developed habits of discipline and perseverance because of an early set back or failure in college. That also corresponds with my thoughts on the matter that you need your setbacks and temporary defeats to shake you out of your comfort zone, which in essence leads you to greater victories in the days, weeks, months and years ahead. It’s our setbacks that propel us onto greatness. Willie Jolley, a renown motivational speaker said it best in his best selling book, entitled, “A Setback Is A Setup For A Comeback”. When you have a setback you are in essence positioning yourself for a comeback. You learn from your failures and mistakes and set out anew with new plans, ideas, hopes and sometimes new dreams in an effort to live your purpose and fulfill your destiny.


As I listened to Robert Goldberg I could not help but think about how some people are so flawed in their thinking. They think people become successful by luck, or accident, or it was just meant for them to be. The last part of that statement is true, it was meant for them to be successful, but only after they have paid their dues with long hard hours of work, and perseverance and with not only knowledge, but as Nido Quebein once said, it’s knowledge in order. You can have all the knowledge you want but if you don’t apply it in an organized format towards the accomplishment of your stated goals. you will not receive the desired results.

Willie Jolley said it’s like baking a cake, there is a certain recipe you must follow to get the best results. If you don’t follow the exact recipe then you will get less than stellar results. Too much of this, not enough of that or this is missing all together. There is a process, a recipe or a formula that must be followed to become successful.

As we continued the conversation Mr. Goldberg hit on another key quality and that is integrity and always telling the truth, along with keeping your word. What powerful concepts and principles for success. During the early years of running the bank he stated if a customer was told he would receive an interest rate of 6% and the rates increased to 7% or 8% that is what the customer received, because 6% was the prevailing rate at the time. Your word is your bond. These were times when a handshake would suffice and a deal was made. Not anymore. Both sides today come armed with attorneys looking for loopholes but that’s the way society has evolved to. Integrity is a continuous action, which enables you to develop a reputation for integrity.

Another key concept he expounded upon was doing more than is required of you. If you have a project with a deadline of three days, get it done in two.


Mr. Goldberg mentioned how important it is to understand what it is you want to accomplish or pursue while you are in college. As he spoke on these things I immediately thought about myself and how important it is to understand your purpose and the need to have clarity.

Robert mentioned how he honored the things his father spoke of and also the great example his father set which he followed. His fathers story represented the ultimate success story. He ventured to this country in 1929 without any money and he deposited 50 cents per day which enabled him to eventually save enough money to purchase a lot, resell it and purchase another. Again, he was eventually able to purchase the bank in 1961 with assets in the millions and 60 employees.

Being a good listener was the next quality he spoke about. So many times people don’t really listen they merely wait for the other person to pause or stop speaking so they can interject their own thoughts without taking the time to thoroughly absorb what was said. Listening allows you to learn from others because no one has all the answers. Always have an open door policy which allows associates to voice their opinion and express what is on their mind .

The next success tip was very key as well and it is have compassion on your co-workers and treat them like family, which sets the stage for your employees to go the extra mile and do whatever it takes to get the job done.

Working and contributing to the community was another key quality Mr. Goldberg spoke of. This for the most part was the end of my interview and it enabled me to put some plans into place that would help me achieve even a greater level of success. I was able to put some notes together from our encounter and every now and then I refer back to them as a reminder of the things I need to do to walk into greatness and fulfill my destiny.

To Your Great Success

Mel Richardson
VisionStar Enterprises
1906 Galetown Drive
Severn, MD 21144

216-956-3640

Wednesday, October 31, 2007

Generating Traffic To Your Website

How good is your Web site? Is your Blog up to par? I found a Web site, (www.Prchecker.net), which basically measures the ranking of your Web site. For those of you that don't know what page rank is, it's a tool put together by Google that determines the effectiveness or efficiency of your Web site. The higher your page rank, the higher your Web site is listed in the various search engines, and that means more traffic to your site. This, in essence, means more people are looking at your site, your products, your services, thus putting more money in your pocket in the form of paying customers.

If more people are going to your Web site then less traffic is going to your competitors Web site. Unfortunately most people don't even know what page rank is but those visitors that do will place your website in a higher esteem than your competitors and feel that your content is much more valuable and insightful.

Now you are probably wondering how is page rank determined and more importantly how do you increase your page rank. Well, let's look at the first part of that question. Your page rank is determined when another page links to your page with a back link. The more back links you receive from other pages the higher your page rank. This process can get quite involved and a little messy because all back links don't carry the same weight or force. The higher the page rank that a link is coming from the more beneficial it is in terms of boosting your page rank. So if you get links from a lot of pages with low page ranks it will not have as strong an impact as a few pages with higher page ranks. Now this is the complicated part if you have a page that has a page rank of 7 and it is already linked to 10 or 15 other pages then it will not be any more beneficial to you than a page that has a page rank of 3. There is only so much linking that a page can do. It's almost like the law of diminishing returns.

Another factor to determine page rank is the longevity of your site. So now how do you improve your page rank? Well you do so by submitting your Web site to web directories which helps to increase your page rank and increases the flow of traffic to your site. So if you submit your site to a large number of Web directories you will be able to increase your rank. Prchecker also gives you a list of web directories that you can go to and submit your site.

There a host of other items that will definitely help you to increase your ranking and the general traffic flow to your Web site. www.PRchecker.net. Also if you are curious about the page ranking of your own site you can see exactly where you stand by going to www.PRchecker.net because they have a tool that measures page rank. All you have to do is put your own URL in the designated box and you will have your answer. A page rank of 6 or higher is very high.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, MD 21144

216-956-3640

Networking Your Way To New Opportunities

Do you want to take your business to the next level? Are you looking for new opportunities and business associates? Is it your desire to keep in touch and know what's going on?

If you answered yes to any of those questions then networking is for you. There are so many advantages of networking that it is unbelievable. Networking places you in front of people who know people who know people.

Just to start did you know that 80% of jobs are found by networking. When you get out into the community it puts you in touch with a vast array of people who may have the information you need about a new job. At the very least they may know a company that is hiring or the person doing the hiring. They may even know how to help you go about the process of getting that particular job.

Through the networking process you want to talk to the following: mailman, security guard, banker, store clerk, barber shop, hair dresser, policeman, garbage man, postal clerk, tax person, accountant, attorney, auto mechanic, church members,

If you are looking for a job all of these different avenues can help you hit your goal.

If you are a small business owner you may want to network with the chamber of commerce, join toastmasters, (they have website you may be able to advertise on), BNI, your banker, networking events, start a mastermind team.

There have been so many individuals that have gone on start businesses, establish multi -millionaire deals, partnerships, joint ventures, books, all through the networking process. They went out and met people and made themselves accessible to other people.

It basically starts a chain reaction when you start talking to your family, friends, neighbors, associates, and other comrades and business acquaintances about a specific venture you have going on. It happens like magic the way the word spreads.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, GA 21144

216-956-3640

Sunday, October 28, 2007

Affiliate Marketing

In order to be successful with affiliate marketing we must first define the term. Affiliate marketing is a process in which merchants and their web sites or business is promoted by you as an affiliate. For your efforts you are rewarded with sales of the merchants products or services whatever they might be. It is also a form of internet marketing.

To get compensated whenever someone purchases a product or service you receive a portion of the revenue due to your efforts and the percentage you receive will vary from merchant to merchant. Some pay as high as 75% and others as low as 30%. This is the method used by the majority of the affiliate marketing programs today.

Getting started is easy you need to find the program that is right for you. Perhaps there is a program that specializes in a particular niche market. Some of the programs are very extensive and even allow you to receive an already made website which definitely makes your job easier. Your main is finding a way to drive traffic to you website because the more visitors and the more traffic your site receives the more money you will ultimately make.

You can drive traffic to your site with a number of processes and actions and one in particular is with article marketing. This method is extremely powerful because your efforts can become multiplied. You should send your articles to the free ezines and if your article is really good others will download your article to their site. Lets say you send out five articles to five ezines. Initially this is 25 articles but it can become as many as 50, or 60 or even 100 as time goes on because others will start to download your articles and it can make quite a presence on the internet.

Another avenue is doing press releases which in some cases can be done for free. Press releases get distributed to hundreds and even thousands of media contents and your information including your website address has a place some where within the context of that press release in the form of a hyperlink. When others click on that hyperlink they are redirected to your website and ultimately they are given the opportunity to purchase your product or service. This is the same procedure that takes place when you write articles pestilential customers are redirected to your website to make purchases.


To Your Great Success.

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Saturday, October 27, 2007

YSN - The Best Business Social Networking Site

Have your heard about YSN? It stands for your success network.This has to be the best social networking site available. The price of admission is ambition is their motto. Jennifer and Scott Kushell are the founders of this young professional website which is dedicated to working with young professionals and leaders in over 100 countries. Their organization has worked with some of the biggest companies in the world that have a goal of helping future leaders of tomorrow achieve their goals, organizations such as Bank of America, Visa, AOL, Subway, and Businessweek.

YSN is actively involved with the media, government, education sector, and some of the major nonprofits interested in helping our youth unleash their greatness. You will find a number of features on YSN designed to help you focus and live life with passion. After you register and become a member you are able to network with other professionals which allows you to communicate on several levels. First of all you have your dashboard listing key information about you such as your portfolio. You can add a career blog, your resume, add members on the site as your favorites. Perhaps you viewed their portfolio and became appreciative of all the things that they have accomplished thus prompting you to bring them in as a favorite. There are those who serve as mentors or maybe you want to mentor someone. There is something for everyone on this site.

YSN gives you an opportunity to complete a self-assessment report and at the end it prints out your strengths and weaknesses and things you need to work on to fulfill your dreams. You are also directed to places within YSN that help you make that happen.

How about starting your own group? You can start a group and call it for example: "wealth builders", then you give a brief description of what your group does . After wards anyone that wants to join is given the opportunity to do so and everyone submits ideas that will help each individual member of the group achieve their particular goals. There are groups already formed that you may want to join.

There are so many tools and resources you can utilize. Here are a few. Building Success into Your Corporate culture with 34 Key Success Strategies for Fast-Moving Companies including encouraging diversity, launch new generations of products, build symbiotic relationships, communicate directly, crate opportunities for social interaction, make work fun, and increase power by dispersing it and many, many more.

There are other resources that deals with how to get media attention, network like a pro, plan a great event, start a franchise and how to write a business plan. You can receive emails from other members and participate in various discussions on the discussion board. If you subscribe to the newsletter you will receive a wealth of information designed to put you on the road to success. It's an outstanding site for those looking to go to the next level. Go here now and set up your own profile and start networking with others looking to unleash their greatness. www.ysn.com


To Your Great Success.

Mel Richardson
1906 GaleTown Drive
Severn, Maryland 21144

216-956-3640

Take A Look At Pay Pal

How about PayPal? Are you looking to transact business online. Then it’s about time you started using PayPal which is a service that gives you the opportunity to pay anyone in a number of ways and that includes with credit cards, bank accounts, account balances or buyer credit. This is all done without revealing any of your financial information to anyone involved in the transaction. This is definitely a great security measure.

Once you join PayPal you will join one of the worldwide leaders when it comes to online payments with a membership base of greater than 152 million all across the world. Paypal is also available in over 180 markets and in approximately 17 currencies all over the world. PaypPal has a great penetration when it comes to transacting business online throughout the world.

Paypal was established in 1998 and was later purchased by Ebay in the year 2002. There are a number of awards PayPal can has achieved, since it came into existence, some of which are from the internet industry .

When I use PayPal it is so convenient because it allows me to transfer funds from my PayPal account to two or three different bank accounts. I even have a checking account out of state which I still utilize and I can transfer funds back and forth between checking accounts and between checking account and PayPal account. There are several websites which pay me for writing articles and they too pay me through PayPal as soon as the payout amount reaches the established amount funds are transferred into my account with PayPal. What’s also great is the fact that PayPal is free to transfer funds between accounts. However there are transaction fees when business and premier accounts utilize the service.

There is also a credit card issued by PalPal through master card that allows you to earn points when you make purchases. This credit card is designed for members of payPal only and there is no annual fee. Whether you shop online or in stores you earn points and rewards towards future purchases. If someone gains possession of your credit card and they make unauthorized transactions you are not liable.

This card can be used anywhere master card is accepted which is practically everywhere. The PayPal credit card is backed by GE Money Bank which is one of the premier banks and leaders in the areas of consumer credit and other credit products. You will be given your decision on your application in approximately 30 minutes along with the established credit limit.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Check Out MySpace

Check out MySpace

Are you interested in making new friends, networking, and finding new business partners, then you should visit MySpace which is an online community allowing you to do all of the aforementioned activities and more. Perhaps you want to start your own online community in which you can share photos with your new friends and other interests.

It doesn’t matter who you are there is something on Myspace for you, whether you are single looking for other singles, looking for new friends, and associates. Maybe you know two people that would be great together in a relationship and you can help them meet up and establish a relationship. You can even track down long lost friends.

If Myspace is the place for you then you may want to register and get started meeting new friends on the online community. The first thing you need to do is sign in and create a great profile for yourself. This is your time to describe your hobbies, interests, past times, habits, leisure time, aspirations and so on and so forth. This community allows you to add pictures, journals, and then start adding friends by inviting them to your own personal network or community.

You will really enjoy MySpace once you find out it is completely free. There is even instruction and direction on how to add color, graphics and sound to your profile which serves to enhance your profile and attract more members and guests. To change and add graphics you will need a basic knowledge of Html, however, you can always ask someone on MySpace to help you because there is an abundance on knowledge collectively.

Another resource is to utilize the tutorial page for HTML which gives you basic instruction for dealing with website code and language. Before you join it is a good idea to read the terms and agreements to make sure there is nothing that would keep you from contributing to this online community which is a great opportunity.

There is even a chatroom on MySpace which is broken down by category including the following:
Automotive, business and money, computers and technology, food and dring, games, health and fitness and movies and more.

The main headquarters for MySpace is Beverly Hills, California. The organization employs approximately 300 people. It is estimated that over 200,000 people per day register for this community. Another feature on MySpace is Myspace news which allows others to rank news stories by voting on them which have been submitted by Rss feeds.


To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

PayPal Allows you To Transfer Funds And Pay A Number of Ways.

How about PayPal? Are you looking to transact business online. Then it’s about time you started using PayPal which is a service that gives you the opportunity to pay anyone in a number of ways and that includes with credit cards, bank accounts, account balances or buyer credit. This is all done without revealing any of your financial information to anyone involved in the transaction. This is definitely a great security measure.

Once you join PayPal you will join one of the worldwide leaders when it comes to online payments with a membership base of greater than 152 million all across the world. Paypal is also available in over 180 markets and in approximately 17 currencies all over the world. PaypPal has a great penetration when it comes to transacting business online throughout the world.

Paypal was established in 1998 and was later purchased by Ebay in the year 2002. There are a number of awards PayPal can has achieved, since it came into existence, some of which are from the internet industry .

When I use PayPal it is so convenient because it allows me to transfer funds from my PayPal account to two or three different bank accounts. I even have a checking account out of state which I still utilize and I can transfer funds back and forth between checking accounts and between checking account and PayPal account. There are several websites which pay me for writing articles and they too pay me through PayPal as soon as the payout amount reaches the established amount funds are transferred into my account with PayPal. What’s also great is the fact that PayPal is free to transfer funds between accounts. However there are transaction fees when business and premier accounts utilize the service.

There is also a credit card issued by PalPal through master card that allows you to earn points when you make purchases. This credit card is designed for members of payPal only and there is no annual fee. Whether you shop online or in stores you earn points and rewards towards future purchases. If someone gains possession of your credit card and they make unauthorized transactions you are not liable.

This card can be used anywhere master card is accepted which is practically everywhere. The PayPal credit card is backed by GE Money Bank which is one of the premier banks and leaders in the areas of consumer credit and other credit products. You will be given your decision on your application in approximately 30 minutes along with the established credit limit.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Friday, October 26, 2007

5 Incredible Tips To Boost Your Business

5 Incredible Marketing Tips To Take Your Business To The Next Level

Here are some amazing things you can put into action right now to take your business to the next level. These are time tested techniques that will get you the results you are looking for in terms of new market share, satisfied customers and new products and services to present to your potential and current customers. All of these ultimately turn into more sales, more profit and a win/win situation for all involved.

1. Creative Genius. So often when we are running a business we fall into the comfort zone trap which is all about resting on your laurels. It's a common misconception to think that the products we have now will always work for us in the future. We think that previous product offerings will always satisfy customers needs and therefore there is no point in upgrading, changing or developing new products. Nothing could be further from the truth. You need to stay in constant contact with your customers to see what is they want. If you get enough information about your customer you will be able to come up with a new product that fits their needs for the future. To do this you must unleash your creative genius and do something new and innovative. This calls for brainstorming and coming up with magnificent ways to please your customers. Perhaps a great promotion might be in order or maybe even a contest where you can give something away for free. So now we are looking at new product offerings and new promotions to keep your customers interested and their needs fulfilled.

2. You must persevere. There are a number of organizations that fail in their efforts to market to their customers because they give up and don't follow through with what they started. Sometimes the going gets tough and it's so easy to go on to something else we think may be more beneficial for our organization or business when we have not given our initial endeavor time to blossom. Any plan of action does not happen overnight just as a plant does not grow overnight. You plant the seeds and water it, supply fertilizer, give it the appropriate sunlight, and talk to the plants and eventually you will begin to see the fruits of your labor.
It is necessary that you continue along with your course of action despite the difficulty.

3. Pass on the knowledge. Today's consumer is better educated, more knowledgeable, has more business savvy that any other time in history. They want information about your products, services, your organization and your staff. Give it to them. The more information you give them the better position they are to make an informed decision. This also puts customers at ease when you give them every bit of information you possibly can. Customers won't feel like you are concealing something or trying to pull the wool over their eyes with some sort of scam.

4. Establish the right corporate image. It is a good idea to make sure you are sending the right message to your customers with the identity and image you are portraying. Make sure your vision or mission statement is in line with what your organization is all about. Nothing will hurt your business more than the appearance that you are inconsistent at different levels within your organization. Today's consumers want to deal with organizations and businesses that are consistent across the board. There are a number of organizations that operate just that way. Everything is the same from location to location, from the outside of the business, to the office designs , and even in the way customers are greeted on the phone.

5. Communicate on an elementary and personal level. Never communicate with your customers using jargon and impersonal letters that sound very robotic in nature. Your communication should relate to customers on a personal level, it should make customers feel at ease and like they are dealing with human beings and that they are being treated like human beings and not just a number. Letters should have a friendly personality and the customer should be able to embrace the message within. When customers call your establishment they should be able to hear the smile in your associates voice. No one wants to deal with an organization when the associates sound like they don't want to be bothered. People want excellent customer service, in fact they demand it and if you don't give it to them they will take their business elsewhere. Pass on this information and watch your business flourish in an amazing way.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Establish A Foundation For Wealth And Financial Independence

One of the best unique ways to make money is to establish a mindset that fosters making money. So many people want to make money but they don't truly believe they are capable of making money or becoming financially independent. They sabotage themselves with their limiting believes even before they get started. You have to understand how the process of making money works. First you have to have a good idea, one that you truly believe in and are committed to. Otherwise no amount of effort, time and money will make turn your idea into money. Every time you get started your limiting beliefs will set a trap and pull you down that ladder of success whenever you begin to make that ascension.

You also must have not only knowledge but organized knowledge. You must get all the information, facts, and data as it pertains to your idea or dream. Then you must put the organized knowledge into action towards the accomplishment of your idea or goal.

Next you must establish clarity about the amount of money you want to make. Be passionate it about. Think about why you are trying to make that money. What will it do for you? Will it give you freedom to travel and set your own schedule? Will it enable you to reach out and help others? Can you live your dreams? If this is your desire then you must change your limiting beliefs and become a person of action and have an enthusiastic desire to accomplish your goal and make the kind of money you desire.

The next thing you must do is focus by weeding out all the distractions that keep you from fulfilling your stated goal of financial independence. You must drop all the negative nay sayers by the wayside. You have to stop all of the negative habits that have not served you in the past and certainly will not serve you in the future. Your mind must be filled with the most positive information you can possibly find. This helps to create an environment of passion, motivation, inspiration, excitement and enthusiasm which enviably will allow you to bring your idea to life and make money in the process.

Never give up. Always persevere and stick to the fight no matter how hard the climb up the ladder of success gets. If you continue on with your course of action despite the difficulties soon you will reach your stated goal and at your appointed time. But remember it all starts with a unique mindset that says you will make money.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Advantages Of A Chamber Of Commerce Membership

If you would like to see the advantages of a Chamber of Commerce membership then you should check out the Beachwood Chamber of Commerce.

The Beachwood Chamber of Commerce is an excellent organization and a great place for associates from organizations and small businesses to network and form joint ventures, partnerships and great friendships. The chamber has more than 600 members who participate monthly in a variety of activities, such as networking events, seminars, luncheons, business shows and major events. The primary focus is to help increase and develop their businesses.

Since 2004 The Beachwood Chamber has collaborated with the City of Beachwood as well as Cleveland State University Nance College of Business Administration. The primary objective is to help start up companies get a boost for their organization or small business and to help organizations establish a much needed presence in the United States.

The Beachwood Business Development Center is utilized by more than 20 domestic as well as international organizations from a number of industries. The great thing about the BBDC is that it allows organizations to focus on their primary objective of developing their business while all administrative and business development details are handled by the BBDC. Therefore organizations are afforded the opportunity to receive sales contracts in certain industries and they also receive assistance with the establishment of advisory boards or boards of directors. They are also able to look into private and public debt and or equity financing options. Cleveland State University provides approximately 20 hours of market research and interns as another way to give these organizations a boost.

Now here are some of the services offered by the Beachwood Business Development Center. For starters you receive office space to run your business.: office furniture, nothing elaborate but some basics: approximately 10 hours of secretarial service per month: you also get to share a receptionist; access to high speed internet service; basic local land-line telephone service; use of photo copy machine; use of fax machine; use of color printer; and the use of conference rooms; you also have access to marketing and strategic consulting . There is also a link on the website leading to the Northern Ohio Area Chambers of Commerce, U.S. Chamber of Commerce and the Ohio Chamber of Commerce and they are all designed to help members achieve their goals and objectives.

The Beachwood Chamber of Commerce puts you in touch with like minded individuals who are interested in achieving their goals as well as helping you achieve yours through a synergistic relationship. It's friend helping friend to achieve their stated objectives.

Consider some of these other tools and resources designed to help businesses develop their business. First, there is assistance from the U.S. Small Business Administration, U.S. Copyright office, Better Business Bureau, Business Resource Center and the U.S. Patent & Trademark Office. Also, some government links include the following: City of Beachwood Government, State of Ohio, Code of Federal Regulations; Library of Congress, U.S. House of Representatives; U.S. Senate, and the White House.

The Beachwood Chamber Of Commerce is located at : Three Commerce Park Square 23230 Chagrin Blvd. Suite 900 Beachwood, Ohio 44122-5474 . Phone 216-831-0003.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

A Business Plan Is Critical To Your Success

There is a very good reason why a business plan is critical to success and that can be summarized in one word. Clarity, clarity, clarity. Having a very good business plan helps you to establish clarity about what it is you want to do and where you want to go with your business. The clearer you are about these things, the better position you are in to carry them out. Once you put pen to paper and write out everything about your business including future expansion, costs, revenues, number of employees, marketing and advertising , sales team, executives, then you began to see the life that your business can take on. Others will begin to see it as well. And if you are expecting to achieve some type of financing with your business plan others will definitely need to see your vision for your business.

The first thing you want to do regarding the preparation of your business plan is put together an executive summary. An executive summary gives a snapshot of you're your business plan. It basically gives someone an opportunity to see exactly what you business is all about without looking at the entire business plan. The summary will touch basis with the really critical categories within your plan.

Company Overview:

The phase of the business plan should include the company overview. This particular part explains exactly what your business does. After looking over this section anyone should be able to tell what the mission or vision of your company or organization is. They should be able to explain in detail to someone else why your company is needed, what they are trying to accomplish along with the objectives of the company. Finally they should be describe in detail exactly what you company is all about.

Products offering:

Everyone should know what your products and services are. You should list all the specific benefits as well as the features of your products and services. This will enable anyone to easily determine why it would be a good idea to utilize your products or services.

Niche Market & Market Analysis

In this section you want to identify exactly who your market is. In other words who are your trying to sell your product and services to. You have to get as specific and detailed as possible. Once you establish your niche market you help establish that clarity for yourself and anyone else reading your business plan. This helps you save money and time from marketing, and advertising to someone that is not your specific target market. It helps you to stay focused on your market and now you can focus all your energy, time, money and strategy going after your market only. This puts you in a position to know exactly where to look and what mediums to use in pursuing your target market. Having knowledge about your niche market is very important and if possible it should include items such as age, location, income, habits, hobby, profession, and location of job. If there are any other characteristics or attributes you can list then it would be a good idea to list those as well.

Be very knowledgeable about your competition as well. This helps you to really distinguish yourself by going above and beyond the call of duty and doing the things others are not doing. Remember its that little extra that leads to extraordinary.

Advertising and Marketing:

This particular portion of print allows you to clarify how you are going to make your potential customers aware of the fact that your products and services exist. What avenues will you utilize to get customers knocking on your door and asking or better yet buying your products and services, Will you use newspaper advertisement, radio, internet marketing, or business magazines. Perhaps you will give out a free product or service doing a grand opening. This is the time to review all of your available resources and tools and put together an action plan tailor made for your business.

Management and staffing;

This section allows you to put together a summary of everyone on your team. You should establish what their role is going to be within your company and also include information about their background. This should include management experience, degrees, professional experience, supervisory experience, professional speaking experience and other bits of useful knowledge you can come up with regarding your staff. So a full BIO would definitely be a good idea. The more background information you can come up with the better especially if you are looking to get funding for your business.

Sales - Revenues - Expenditures

You may want to include a section about future expansion which will definitely include a forecast for sales, revenues, and expenditures. Perhaps five years down the line you want to add 40 , 50 or even 100 new employees. Your plan needs to be detailed and explain how you plan on doing this.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Choosing The Right Home Based Business

Business owners are some of the wealthiest people in the world.

Looking for a great business opportunity? You may want to consider Ecoquest International. Here is a company dedicated to improving the quality of your life and the life of anyone interested in utilizing the products and services it produces. Let's first take a look at the Vision and Purpose statement.

"To improve the quality of living indoors by providing innovative products of safety, convenience, and beauty, while offering a real, life-changing income opportunity". We are making a difference everyday, one person at a t time." This organization is 45 years old and is also a fortune 500 company.

Times have changed, and we are finding because of different activities and interest people are spending more and more time indoors. The time spent indoors now hovers around an astounding 90%. Our homes have now been manufactured and fashioned to keep the air inside because of the way they are insulated. Unfortunately the air that's trapped inside is not the best in quality. This is what sick building syndrome is all about. Studies are now showing that the air in your home and office buildings can be a contributor to your bad health in terms of colds, allergies and your exposure to other things such as dust mites.

All of the various molds, bacteria, toxins and dust mites inside our homes can definitely make us sick. We also know that the water we drink is not of the best quality because it too is full of certain contaminants of which some, such as trihalomethines can cause cancer.

Another problem facing our society is the fact that the country as a whole is facing a major deficiency when it comes to our diets. The food we consume does not have all the necessary vitamins and minerals we need to keep us healthy and fit. Everyone is constantly on the go going here and there leaving very little time to prepare and eat a nutritious meal. Hardly anyone is consuming the recommended five servings of fruits and vegetables daily. Our diet as it stands, leaves us in a state where we vulnerable to a number of diseases.

Another contributor to this is our soil has been depleted of the nutrients it needs to pass on to the foods. Instead of having fresh food on our dinner tables we are now consuming food which is full of preservatives and other unhealthy additives. This is definitely not healthy. Most people don't realize that approximately 20 to 50 % of all vitamins are removed from food during the cooking process, which in essence reduces it nutritional value. Cooking also removes some amino acids and all of the enzymes.

We all have certain demands placed on us from our families, jobs, responsibilities and society in general. Well this creates stress and stress can place heavy demands on our bodies and help deplete the nutrients and vitamins in our bodies.

I remember when I first started using the ecoquest air purifier. I could not believe the difference it made and how clean the air smelled. It gave the house that smell as though it had just rained. Just a really fresh smell. And after I started using the vitamins I could not believe the energy I felt. It was as though someone down loaded a bolt of lightning into my body. For a change I actually felt the results of the vitamins. I must admit there have been other vitamins that I have taken from other companies and I was constantly myself, hmm I wonder if these are working? With Ecoquest you don't have to ask and wonder because you know.

You are able to earn a substantial income from Ecoquest and there are so many perks, too numerous to name. One feature centers around the fact that you are able to receive an already established website, excellent training and coaching, and a customer service staff that helps you meet your goals and needs. As a dealer you receive a discount on the products and services you purchase for yourself. Again there are many more advantages. To get the full value of everything available go to www.Ecoquest.com/morningstar

The ecoquest products are air purifiers, vitamins and water filters all designed to improve the quality of your life. www.FreedomIn4steps.com/star

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

One of The Highest Paid Professions - Sales

Did You know that Sales is one of the highest paid professsions?

If you are in sales then you probably know there are certain things you have to do to become successful. One of the characteristics of great sales people is the fact that they are extremely confident. A customer can sense if you are not sure of yourself or your product. That's why it is so important to know your product and services. The more competent you are the more confident you become.

You must be a good communicator and have the ability to establish rapport with your customer. Establishing rapport helps you to break the ice and begin the process of relating to and understanding a customer. You must also have the ability to ask the right questions and in the right way. Start with open end questions. These are questions which cannot be answered with a simple yes or know. They entice the customer to give you more information.

These type of questions get the customer talking about themselves. One example of an open end questions is the following: Please explain your experience with investments. Listening is another good quality because this helps you understand the customers needs and then gives you the ability to recommend the correct product or service. Customers want to know that they can trust you and that you have their best interest at heart.

As a sales person you can also use closed end questions. These are questions that the customer will answer with a yes or no and are designed to help you close the sale and control the conversation. One example is "Do You feel comfortable with high risk products?".

Another good quality to have is the ability to overcome objections. More sales people will tell you that they made the sell after the customer made their first objection. The recognized and understood the objection. Sometimes it's a matter of giving the customer more information.

You have to be persistent. The average sale is not made until the customer has said no 5 or 6 times therefore you must have the ability to persevere with a course of action despite the difficulty. If a prospective client objects to your product offering always summarize the customers objection and then have a solution that will help the customer understand why your product or service is going to solve their problem.

And finally be enthusiastic, friendly, confident and persistent. Take some notes immediately after talking with a customer. Perhaps they have children and if you know the children by name it will let the customer know that you were listening and have a sincere interest in helping them eradicate their problem whatever


To Your Great Success


Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

How To Save Money

When you need to save any way you can a little definitely goes a long way. Any major purchase you make and I mean anything over $250 you should try to negotiate. It will simply amaze you what you can save when you try to negotiate over the price. I was looking to book a hotel room for a seminar and I decided to negotiate and I ended up saving 50% off the price of that room. This took me by surprise but it was suggested that I try this so I did.

Start taking your lunch every day and just watch the money you are going to save. It will build up and save you a tremendous amount of money daily. Just think if you spend $4 or $5 per day for lunch over the course of a year how much money you are putting out. Try saving this money instead. At $4.5 per day times 23 days per month, ( not counting weekends) = $103.50 and then times 12 and you will realize a savings of $1242 per year.

Sometimes we want to go out and buy the most popular name brand items which of course cost the most money. The generic products are just as good and they are less expensive. If you purchase the generic products you will save yourself a ton of money.

Do you really need that extended warranty? Did you know that well over 70% of all extended warranties are never utilized?

If you buy a used car this is another way to save a lot of money. With a few exceptions I have always bought used cars and the ones I bought lasted for years and save me a lot of money. Try buying some a demonstration model from a car dealer this represents yet another way to save yourself some money. When you have a used car it is better to sell it yourself rather than trade it in because you have an interest in this deal and you will make a much better deal for yourself than the car dealership will. You stand to make more money from this transaction on your own.

If you pay an extra $50 or $100 on your mortgage you can save a ton of money over the life of a 30 year mortgage. You can wipe off seven or eight or even 10 years off your mortgage depending on the situation.
Those years represent finance charges you don't have to pay. The money you save can go into a saving account or better yet a money market account that pays more. Make your money work for you and not the opposite.

To Your Great Success

Mel Richardson
1906 Galetown Drive
Severn, Maryland 21144

216-956-3640

Thursday, September 6, 2007

Making Money Online With BloggerParty.com

Blogger party is a site that allows you to post your blogs and receive compensation in the process. What do you blog about? Just about anything you can imagine but you do want to be aware of the site guidelines. These will outline the things that are not acceptable and should not be posted to the site. First thing you do is sign up for blogger party and then apply for an ad sense account if you do not already have one. Everytime you post a blog google will put ads on your post which are relevant to the content in your post.

To complete the process you need to add your ad sense content code in the my content of the bloggerparty site where your blog post is. In order for you to get this you need to go to your ad sense account and click on my content and scroll to the bottom.

The best way to make money is to start promoting your blog. Do you have any friends? You should inform all of your friends of the fact that you have a blog. Other locations have message boards, and community websites always put it in your signature. Put your blog in your email signaure and every time you send out an email it will give others a chance to take a look at your blog and if they click on the articles by googles you get paid. Also note you do not want to click o your own ads because this could get your account banned .

Another good way to promote your blog is to ping it which is basically notifying the search engines that your blog is available and finally it is also a good idea to add your blog to blog directories.

Your ads from ad sense will only appear on your blog pages 50% of the time at which time they belong to you and the other 50% they belong to Bloggerparty. Others can help you make money as well. To receive additional compensation just start referring others to bloggerparty and when they register your ads are then displayed on their blogs approximately 25% of the time. The entire breakdown is 25% for you , the person you referred get 50% and of course bloggerparty gets 50%. It's a win/win situation for everyone involved. The best way to refer others is to use your referral link which is located under the my account tab and then go to the referral section.

I just recently submitted two blog posts and I am just waiting for the results.

How To Make Money Online With ClickBank

ClickBank is a site that permits you to become an affiliate and sell products on the internet. Now the products you are selling are being sold for Click bank. Click Bank has been around just under ten years and is primarily a retailer for digitally delivered products on the internet. One of the things that's so appealing about Clickbank is that it's one of the most highly visited sites on the internet. With click bank you can sell products or buy products, Clickbank affiliates are primarily internet marketers looking to earn commissions as affiliates, which is selling products for Clickbank.

You can chose from well over 10,000 products to promote and commissions vary but they can be as high as 75%.
Here's all you do to get started. First sign up as a click bank affiliate; next search the market place for various products to promote. Next put your hoplink into your advertising and promotions. A hoplink is like a url or web site address that's created for you once you determine which product you are going to sell. You can put this hoplink in your emails that you send out to customers and if someone clicks on it they are directed to your website, which is provided by click bank. That individual is then given a choice whether or not to buy your product. The website that click bank provides is professionally prepared and is created immediately so this takes the burden off of those who are not tech savvy like myself.

As an affiliate you are given the option of promoting the most popular products that normally attract the attention of a lot of affiliates, these are called high affiliate gravity. Some affiliates like to promote products with less advertising exposure called lower affiliate gravity. And of course these can be sorted out by category and subcategory and by the gravity of each item. Here are some of the categories included with click bank that you can sell products in relation to: Business, health and fitness, home and family, computing and internet, money and employment, sports and recreation, society and culture, just to name a few.

With Clickbank you receive world class customer service from their experienced representatives should you have a question or concern including tech support.So sign up now and get started making money selling products. Here is an example of how I used click bank. I went into the site and selected the tab labeled market place. This tab directed me to the various categories of products. After selecting the product I wanted to sell I received my hoplink and inserted it into my emails for my auto responder. Every time an email goes out it has my hoplink at the bottom or some where in the email and when a potential customer clicks on my hoplink they are directed to my professionally prepared website with expert sales copy already written. They look over the amazing information and then make a decision about whether to purchase my product or not.

Friday, August 31, 2007

Expand Your Imagination To Achieve Your Goals

Images of Success

It's the day of the big fight. A fighter is in the locker room in preparation of the confrontation that's about to unfold. His trainer tapes his hands and then forces the gloves unto his callused knuckles. He tightens his fists to make sure the tape and the gloves fit perfectly. Now he begins to shadow box to warm and throw punches at the pretend opponent. His trainer comes over with the padded mitts and the fighter begins throwing punches at the mitts in rhythm and at his trainers commands. One two, one two, one two.

The sweat begins to trickle down the side of his face as he begins to bounce up and down careful to stay loose and limber. Now come the words of encouragement from his trainer, "you can do it!, you can do it,
This is for your championship belt. Your are the champion of the world. He's trying to take what rightly belongs to you. Just take it round by round. Stick with the game plan we mapped out for you and twelve rounds later you will still be champ.

He is carefully fitted with his robe and begins his slow journey down the corridors, towards the ring, with his entourage while the music is blaring with his favorite song. The feeling of confidence is overwhelming knowing that he has adequately trained and prepared for tonight's fight. Victory is nigh. It is a very festive and dynamic environment and the entire entourage is hyped up. The opponent is the number one contender and he is that and only that a contender. While this fighter is the champion ready to defend his championship just like the lion defends his turf in the untamed jungle.

Making his way into the ring he faces off with his opponent after the introductions. The referee now gives the instructions and sends each fighter to his corner to wait for the sound of the bell. At last the bell sounds and the champion charges out full steam careful ever so careful to stick to the game plan. He throws one then two , then three consecutive jabs and connects with two of the three. His opponent moves in and counters with his own punches.

The fight goes back and forth and the outcome is in doubt and finally the last round and the champ ends it with a flurry and knocks his opponent out with ten seconds to spare. The fight is stopped and the referee revives his opponent and helps him to his corner. The champs arm is raised in the air signaling that he alone is the champion of the world once again. Once again the spoils go to the victor. His trainer and corner men are ecstatic they know all of their hard work has not gone in vain. The championship belt is wrapped around his waist and now comes the post fight interview with the ring announcer. He credits his trainer and corner men for their dedication and persistence and the wonderful manner in which they trained him. He also credits his opponent for he indeed was a worthy opponent indeed.

Ah! And now it's time for the real fight. You see the aforementioned scenario only took place in the fighters mind. He visualized the entire process, the entire sequence round by round , blow by blow, and jab by jab. The picture was very clear and vivid. It was almost as if it was actually happening and for all intense purposes it was but merely in his mind.

That's the process the most successful people in the world utilize to achieve the ultimate success in life. They visualize whatever it is they want to achieve whether it be a speaking engagement, a business meeting, or a successful joint venture. The clearer you are in your mind about what you want to accomplish the more likely you are going to be able to accomplish it and succeed. Athletes, businessmen, doctors and actors all use this concept to maximize their potential and become all that they can be, or the epitome of success.

Imagine and visualize what you want to accomplish and it shall come to pass.

Visualize your success for tomorrow; walk into destiny and fulfill your greatness.

Wednesday, August 29, 2007

A Glimpse Of The Future

Do you know what you will be doing five years from now? How about ten years from now? Or even one year? The most successful people in the world are able to take a glimpse at their future. In other words they plan for the future in all six areas of their life, including the mental, physical, social, career, spiritual, and family. There are in fact the architects of their future. To get to where they want to get they have carefully woven plans that allow them to proceed along their journey of success making changes and adjustments along the way.

A glimpse of the future does in fact become a reality for those rare individuals that have a desire to create their own future. Write out your goals, short term, intermediate, and long term, make them personal and put an action plan in place and take a look at what the future holds for you. Don’t’ give up in the pursuit of your goals and dreams. You should, with everything within, persevere, and don’t let the set backs be a deterrent and an obstacle in your pursuit of success.

Sometimes you have to be tried in the fire so to speak and life will challenge you to see how bad you really want to achieve your dreams. Put your heart, mind body and soul into accomplishing your goals and often times the impossible will become the possible. Successful will be yours and you will have some amazing results in your life. Your will be propelled to the highest heights. That’s a glimpse of your future.

To Your Great Success

Mel Richardson
P.O. Box 22661
Beachwood, Ohio 44122

216-956-3640
Melvin21@msn.com

Tuesday, August 28, 2007

What Does It Take To Achieve Fame And Success

What Does it Take to Achieve Fame and Success?


How does one acquire success and fame? Those concepts are simple. In order to achieve fame and success you have to set your sights on becoming great.

In order to set your sights on becoming great you have to find out what you are passionate about because in all likelihood that is your purpose. That's the thing that you were called to do, or created to do. Those are the events that match up perfectly with your DNA imprint.

We were all created for something or rather for a specific purpose. You need to understand what is it that gets your juices flowing and brings you excitement, enthusiasm, energy, passion, drive and direction.

What is it that you love to do even if you were not going to get paid. This thing that you are pursuing, you should have a burning desire to do it. You should feel unstoppable in the pursuit.

Even with all these things in place you must practice and practice and practice. That is the only way you are going to find success and fame. You have to become the expert or the guru in your particular field of endeavor. When your particular expertise is mentioned people should begin to associate your name with that occupation or career. As people begin to seek you out for advice that in itself provides an indication that you are moving in the direction for fame and success.

Have you ever heard someone deliver a great speech at a seminar. Well you can rest assured that they did not show up that day and decide to give a dynamic speech without the necessary preparation. Somewhere maybe over the course of a year or two, maybe longer, they were somewhere practicing and honing their skills and utilizing the gifts within which enabled them to deliver the finished product to the many listeners and viewers.

You must continue to acquire knowledge in your field of endeavor from experience, coaches, mentors, and others who have gone on to achieve the success and fame you are looking for.

Learn from all of life's experiences. Everything, person, place, and situation you encounter has something to teach you.

Never give up. Never give up. Never give up. Continue on in the pursuit of fame and success even though the way gets hard or difficult and even when the obstacles arise and you shall succeed.
Eventually when the universe understands that you will accept nothing less than success it will release its treasures to you.

You must work hard and long to reach your stated destination

These are the things that will bring you to the door step of fame and success.